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Pálpito

Netflix's first interactive trailer experience on Whatsapp

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CONTEXT: 

We love drama and in our day to day lives we seek to live it through WhatsApp, the platform that helps us expose our emotions in words and also gives us many tools that add a unique touch to every conversation.  

 

IDEA: 

For the launch of Pálpito we decided to move the story to WhatsApp so the people could get into each of the characters and live a Netflix series like never before.

 

EXECUTION:

Through a chatbot that pretended to be one of our three main characters; Simón, Zacarías and Camila, we send text messages on WhatsApp to our users, who had to make crucial decisions about moral dilemmas for each character and even received photos, videos and voice notes that gradually got them into the plot of the series and lived more than a story, they lived a Pálpito experience.