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Reef for Reefs

Social Campaign

Problem: Excessive growth of sargassum on beaches due to contamination of plastics.

 

Insight: Sargassum through a treatment can be converted into biodegradable plastic

 

Solution: Use the sargassum to generate all the biodegradable packaging of Reef.

Copy: Gabriela Saavedra

Art Direction: Mox Saavedra

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Future Lions 

short list (2018)

Circulo Creativo

short list (2019)

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