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The Adam Project

CULTURAL INSIGHT:

Sometimes in order to move forward, you have to go back.
 

TITLE INSIGHT:

Your past can be the hero that saves your future.

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CONTEXT: 

In the mexican pop culture, there are some moments that we’d wish that happened in a different way. 

 

What would it be like if those moments had happened as we wished?

 

What would be the phrases we’d said if things have been different?

 

IDEA: 

What could have been…

 

HOW?

Through a headline campaign, we chose moments of mexican pop culture to create this new scenarios showing how situations that could have happened, and that would have changed the history of many of us.

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